Charles Schwab's Competitive Strategies
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Code : COM0035
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Region : USA
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Schwab's Competitive Strategies Schwab was set up as a discount brokerage firm in 1975, just months after the US Securities and Exchange Commission (S.E.C) abolished the fixed-rate commissions on brokerage trades. It functioned primarily as a brokerage house, trading stocks on behalf of its customers... Schwab in the 21st Century As more and more customers demanded access to online trading services, Schwab felt the need for amore sophisticated infrastructure. In early 2000, Schwab acquired 'CyberTrader', which specialized in electronic trading and brokerage services. The Cyber Trader software provided an easy-to-use, point-and-click, advanced-execution platformwith access to over 450 markets and exchanges such as NASDAQ and NYSE... The Road Ahead Charles Schwab and David Pottruck are positive about the strategies formulated by the company. They believe that the changes brought about would enhance the company's value proposition and competitive position. However, the management estimated that the lowered pricesmight reflect as reduced revenues of 2% to 3% in the year 2005... |
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